Photographs that everyone recognizes are now a constituent part of what a society chooses to think about, or delcares that it has chosen to think about. It calls these ideas “memories,” and that is, over the long run , a fiction. Strictly speaking, there is no such thing as collective memory—part of the same family of suprious notions as collective guilt. (Italics mine) But there is collective instruction.
All memory is individual, unreproducible—it dies with each person. What is collective memory is not remembering but a stipulating: that this is important, and this is the story about how it happened, with the pictures that lock the story in our minds. Ideologies create substantiating archives of images, representative images, which encapsulate common ideas of significance and trigger predictable thoughts, feelings. Poster-ready photographs—the mushroom cloud of an A-bomb test, Martin Luther King, Jr., speaking at the Lincoln Memorial in Washington, D.C., the astronaut walking on the moon—are the visual equivalent of sound bites. They commemorate, in no less blunt fashion than postage stamps, Important Historical Moments…



















